Heineken Romania, Ciuc and Golden Brau brewer, ended last year with turnover worth 896m RON (around 213m euros), up 9% in RON and down 5% in euros from the same period of the previous year. "As regards sales volumes, they followed the market trend in 2009," stated Jan Derck van Karnebeek, general manager of Heineken Romania.
He added the beer market fell by 13% during last year, quoting Romania's Brewers Association data. Though it was the first year of economic crisis, 2009 was also the first year when the takeover of Bere Mures, for which Heineken paid 150m euros in 2008, should have been reflected in the figures of the Dutch group's Romanian subsidiary.
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He added the beer market fell by 13% during last year, quoting Romania's Brewers Association data. Though it was the first year of economic crisis, 2009 was also the first year when the takeover of Bere Mures, for which Heineken paid 150m euros in 2008, should have been reflected in the figures of the Dutch group's Romanian subsidiary.
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Autor: AgroRomania.ro
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